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Essentials of Marketing: A Global-managerial Approach PDF




by William D.;McCarthy, E. Jerome Perreault : Essentials of Marketing: A Global-managerial Approach

ISBN : #0071169768 | Date : 2000

Description :

PDF-523e3 | … Essentials of Marketing: A Global-managerial Approach


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The Solution Selling Fieldbook: Practical Tools, Application Exercises, Templates and Scripts for Effective Sales Execution (Marketing/Sales/Advertising & Promotion) PDF




by Keith M. Eades : The Solution Selling Fieldbook: Practical Tools, Application Exercises, Templates and Scripts for Effective Sales Execution (Marketing/Sales/Advertising & Promotion)

ISBN : #0071456074 | Date : 2005-07-14

Description :

PDF-37ea5 | The breakthrough process used by more than 500,000 sales professionals worldwide! The Solution Selling Fieldbook helps you integrate the plan’s nuts-and-bolts techniques into your own day-to-day practices, and immediately gain access to key decision makers, diagnose buyers’ business issues, and increase top-line sales. Building on the processes, principles, and management systems outlined in The … The Solution Selling Fieldbook: Practical Tools, Application Exercises, Templates and Scripts for Effective Sales Execution (Marketing/Sales/Advertising & Promotion)


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Organizations Face Crisis Managing Stakeholders PDF 2627c283d

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Organizations in the Face of Crisis: Managing the Brand and Stakeholders PDF




by D. Tafoya : Organizations in the Face of Crisis: Managing the Brand and Stakeholders

ISBN : #1349455296 | Date : 2013-03-20

Description :

PDF-fdd30 | Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects…. Organizations in the Face of Crisis: Managing the Brand and Stakeholders


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F-Commerce Handbook PDF




by Paul Marsden : F-Commerce Handbook

ISBN : #007180613X | Date : 2012-06-01

Description :

PDF-c303c | The 10 Secrets to Selling on the World’s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as … F-Commerce Handbook


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F-Commerce Handbook by by Paul Marsden

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Summary Customer Review Analysis Hykens Ebook PDF 29f6913dd

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Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken’s Book PDF




by BusinessNews Publishing : Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-ff6fc | The must-read summary of Shep Hyken’s book: “Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet”.This complete summary of the ideas from Shep Hyken’s book “Amaze Every Customer Every Time” shows how you have a competitive edge when you amaze your customers every time they deal with you, regardless of the state of the economy or the dynamics of … Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken’s Book


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Price Wars Strategy Winning Customer PDF 84f24167e

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Price Wars: A Strategy Guide to Winning the Battle for the Customer PDF




by Thomas J. Winninger : Price Wars: A Strategy Guide to Winning the Battle for the Customer

ISBN : #0761501649 | Date : 1995-11

Description :

PDF-bc397 | “A real winner”. — Ken Blanchard, co-author, The One Minute Manager”This great book is money in the bank for any business owner!” — Og Mandino, bestselling author and speakerThomas J. Winninger has shown the best in the business how to stay on top. Now he shares the secrets of winning the war against discount outlets and mass merchants…. Price Wars: A Strategy Guide to Winning the Battle for the Customer


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[Pub.18vxg] Price Wars: A Strategy Guide to Winning the Battle for the Customer PDF | by Thomas J. Winninger


Price Wars: A Strategy Guide to Winning the Battle for the Customer by by Thomas J. Winninger

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Improving Sales and Marketing Collaboration: A Step-by-Step Guide (Selling and Sales Force Management Collection) PDF




by Avinash Malshe : Improving Sales and Marketing Collaboration: A Step-by-Step Guide (Selling and Sales Force Management Collection)

ISBN : #1606498029 | Date : 2014-12-13

Description :

PDF-ebdce | Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting… Improving Sales and Marketing Collaboration: A Step-by-Step Guide (Selling and Sales Force Management Collection)


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[Pub.70jLL] Improving Sales and Marketing Collaboration: A Step-by-Step Guide (Selling and Sales Force Management Collection) PDF | by Avinash Malshe


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The Economist Guide To Investment Strategy 3rd Edition: How to understand markets, risk, rewards and behaviour PDF




: The Economist Guide To Investment Strategy 3rd Edition: How to understand markets, risk, rewards and behaviour

ISBN : #1781250715 | Date :

Description :

PDF-f3192 | The global financial crisis that erupted in 2008 exposed the flaws in many investment strategies. This book explores the controversies that surround the management of wealth and provides guidance on how to construct investment strategies that are appropriate for each investor. With its detailed analysis, supported by data and anecdotes, it is above all a practical guide. It shows how the insights … The Economist Guide To Investment Strategy 3rd Edition: How to understand markets, risk, rewards and behaviour


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Winning New Business For Dummies PDF




by Stewart Stuchbury : Winning New Business For Dummies

ISBN : #1119274168 | Date : 2017-03-27

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PDF-97826 | Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you’re a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you w… Winning New Business For Dummies


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[Pub.76QWY] Winning New Business For Dummies PDF | by Stewart Stuchbury


Winning New Business For Dummies by by Stewart Stuchbury

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Integration Location Services Social Strategy PDF 41077c626

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Integration of location based services into the social CRM strategy PDF




by Annelie Roggenkamp : Integration of location based services into the social CRM strategy

ISBN : #3656435146 | Date : 2013-06-10

Description :

PDF-410f3 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship management (CRM) perspective. After elaborating on… Integration of location based services into the social CRM strategy


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[Pub.97ryZ] Integration of location based services into the social CRM strategy PDF | by Annelie Roggenkamp


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International Marketing Strategy PDF




by Dr Alexandra Kenyon : International Marketing Strategy

ISBN : #1473723701 | Date : 2016-02-28

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PDF-49cff | International-Marketing-Strategy… International Marketing Strategy


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International Marketing Strategy by by Dr Alexandra Kenyon

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Managing Cultures Intelligence Christopher Mosakowski PDF 21a8f119d

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HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)

ISBN : #1633694615 | Date : 2016-05-03

Description :

PDF-e6830 | Put an end to miscommunication and inefficiency―and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with … HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)


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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight PDF




by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

Description :

PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight by by Claire Brooks

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Cases Strategic Marketing Management Integrated PDF 6145abccc

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Cases in Strategic Marketing Management: An Integrated Approach PDF




by William J. McDonald : Cases in Strategic Marketing Management: An Integrated Approach

ISBN : #0023794240 | Date : 1997-11-25

Description :

PDF-9e5a2 | The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This paperback book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides acc… Cases in Strategic Marketing Management: An Integrated Approach


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[Pub.93aAw] Cases in Strategic Marketing Management: An Integrated Approach PDF | by William J. McDonald


Cases in Strategic Marketing Management: An Integrated Approach by by William J. McDonald

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Unsecured Ladders Meeting Challenge Unexpected PDF 3ae543bef

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Unsecured Ladders: Meeting the Challenge of the Unexpected PDF




by G. Robinson : Unsecured Ladders: Meeting the Challenge of the Unexpected

ISBN : #9780230222304 | Date : 2009-08-28

Description :

PDF-b8ffb | The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant uncertainty and change…. Unsecured Ladders: Meeting the Challenge of the Unexpected


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[Pub.14fqy] Unsecured Ladders: Meeting the Challenge of the Unexpected PDF | by G. Robinson


Unsecured Ladders: Meeting the Challenge of the Unexpected by by G. Robinson

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